In this blog post we’ll explain and through some light on what is a keyword in SEO. If you have already created a blog or website and running it for some time then you must have heard a lot of keywords. However, most of the bloggers, especially the newbies, don’t have any idea about SEO keywords. They even doesn’t know what exactly a keyword means? If you are also new in the field of blogging then probably you will also have no idea about what is mean by keyword? This post is for you. Having knowledge of Keywords is very important and necessary for every blogger. On the internet there are lot of topics and definitions related to keywords. Our expert SEO team has conducted a research about this topic.
After doing research about the term SEO keywords, some research findings are presented here that will really help you and will expose some ideas about this term. Let’s give it a try to understand it first. Actually, SEO keywords range from single words – complex phrases. These SEO keywords are used in websites and blogs copy to divert and attract more organic and relevant search traffic. However, keyword mixing and integration is just the start. These targeted SEO keywords should must be used properly to encourage and inspire all the content in a page to satisfy and meet the searcher intent for what they are searching for.
According to some bloggers “keyword is nothing but which tell search engines, like Google, Bing, Yahoo etc., what is your site about. After that, most of the search engine then analyze and calculates that how much time you have used that keyword in your blog post/article.
Some sites tells that SEO keywords are those words/terms and phrases in your website content that make it possible for peoples to easily find your blog/website via search engines. Keywords are the building blocks for any site optimization. More ever, these are one of the main elements of SEO basics.
Note: Also read about why to use Keyphrase In Subheading? | Boost your site traffic
SEO keywords can be simply define as “These are terms that the searchers type or spoke into search engines and for what they are looking for”. Similarly, from a searcher’s perspective, you can also say that, keywords are the terms that are typed or spoken into a search engine. Once these SEO keywords are effectively and properly researched and optimized, they act a main source for your targeted audience in finding the most relevant and to the point content on your blog or website. You can use Google keyword Planner to find relevant seo keywords for your site.
Some other blogger says that “a keyword, in the context of SEO, is a particular word or phrase that describes the contents of a site/blog”. In other words we can say that Keywords acts to sum up an entire page or pages of your site or blog. SEO Keywords form some part of metadata of a webpage and also help search engines to match a page to with a relevant, appropriate and precise search query. Following is an example to explain this entire situation easily.
3. <title> Making Money Online Guide – WordPress Guide, WordPress Plugins, Blogspot Designing Guide : Webandblogsolutions.com</title>
4. <meta name=”keyword” content =”Making Money Online Guide, blogging designing guide, wordpress tips, blogspot tips”>
A blog or website that is well optimized for search engines speak the same language as its loyal and potential viewers base with keywords for search engines optimization and that help connect searchers to your blog or website. You need also to know about your keyword analyises. For this purpose you can test the tool called Relconapps Kwfinder. This will help you to analyze keywords to find out whether it is difficult or easy to rank.
With the help of this tool you will get real time SEO problem solved with just a single click. It will also expand your keyword research, as a result of immediate Google SERP investigation, based on particular SEO metrics. With this tool you will also be able to find out and discover hundreds of long tail keywords with very low SEO.
If you’re totally new to SEO, you may be quite surprised to know organic keywords were once easily accessible in Google Analytics, adobe Omniture and any other type of analytics platform. The validity of keywords was challenged another time when Google rebuilt its algorithm in 2013. Hummingbird, which was a name of fast, better and precise results, helped Google better understand search intent. It particularly helped with complex and conversational searches.
Example of Keywords:
After presenting some definitions and explanations about keywords we also feel it is necessary to give some easy-to-understand examples.
Example # 1: Let suppose your keyword is about “how to create a blog” then Google will come to know that your article is about how to create a blog. Now when any search engine user search for keyword like “how to create a blog” he will land up on your blog post and will visit your site.
Example # 2: Let suppose you have written an article and included keyword such as “how to make money”. Now whenever peoples search for the keyword like “how to make money” so Google will understand that peoples are looking for how to make money online and it will come to know that your blog post is related to guidance/teaching how to make money online. Once Google or any other search engine understand your page is related to the search query it will land up on your blog post.
Avoid Keyword Stuffing:
Before we forward, I would like to tell you, one important thing and point, is never and never stuff keywords in your blog post. Some bloggers are stuffing keywords in their articles. But this practice is totally wrong. It is, therefore, necessary and important that as a blogger you should write post both for search engines and users. But what is mean by keyword stuffing.
In fact, keyword stuffing can be simply define as “using of a particular keyword again and again in such a way to increase the weight of that keyword in that specified article”. As we have mentioned above that this type of practice is wrong, and therefore, in case Google comes to know about this practice, your website or blog will be considered as spam. As penalty Google can remove your site from search results.
Google Planner Grouped Keyword Volumes
Google has now started grouping keyword volumes for similar keyword or terms in Google keyword planner. And as the grouping of keyword volume is a common problem for those who are working in search. The reason is that it is the main source for volume data that most blogger use in keyword research. Grouping of keyword volumes simply means that different keywords that different slightly, but generally have the same meanings, are placed/grouped/given the same volume. And they will be shown in the combined volume of every vitiations.
Let explain this with an example. Let suppose a keyword say “WordPress” is searched 1oo times per month in Pakistan and “Template” is searched 200 times per month, once these keywords are combined, both would show 300 per month. Google has said that the reason for this kind of changes is to make it sure that “you don’t miss out on potential customers”. Google further said about this change is to “maximize the potential for your ads to show on relevant searches.”
After reading this blog post hopefully you will have learnt keyword in SEO and its importance. If you like this blog post, please don’t forget to share it on social media networks, with your friends and colleagues. If you have any ambiguity you can write in the comments box below and we’ll be in touch with you as soon as possible.