What is local SEO? | Beginner Guide

Are you interested that your local business be ranked higher in Google, Bing, Apple, Maps and other search engines? You are really at the right place. You may be interested to know about what is local SEO? Some studies suggest that 46% of all Google searches are local.

Just like other topics, you might have heard, and also read, about local SEO. So did you know that what local SEO is? Just like you, other newbies are also looking for local SEO to know about it. Before we move to our main topic and agree with some popular opinions and definitions, we think that it is necessary to have clear and concise idea that what exactly local SEO is. We also have to clear our mind that how it is relevance in today’s world and furthermore how it impacts business now a days.

This blog post break down all that information for our readers. After reading this post your idea will be cleared that why local SEO is so important in online marketing and how it can help you to improve and grow your site/business as well.  You will also be cleared that why using local SEO Company can help you to improve your online presence and local SEO. As you know that running a website/blog give us a good opportunity to target the whole online world. But if the audience/visitors that you want to target for your business is located in or the city in which your business is located, so you will be required to also practice some local SEO. You have to optimize your business for your city name, your contact details.

What is mean by Local SEO?

Now honestly speaking that “local SEO is all about how to optimize your blog/website to be ranked higher for your local viewers/visitors/audience”.

Some peoples says that “local SEO acts to promote and increase your local visibility on the basis of location”.

Some bloggers says that “local SEO is the process of optimizing your online presence so that to attract more business from local search engines”.

There are large number of peoples who are using different search engines like Google, Bing, Apple, Map etc for their local search. However, majority of peoples are using Google to search for their search results.  With the help of local SEO stratigies, small, medium and multi-location companies can improve and grow their business.

Its main purpose is to make it sure that your business gets found online when peoples searches for it at that location. It consist of searches with certain geo locations like stat, city, zip code and etc. similarly it also includes searches nearby, where Google pick up the geo location of peoples and then show the search results from that area.

Let suppose you are running a local business, such as super store and peoples are frequently visiting your office/store, so optimizing your blog/website is also about to make it sure that peoples find you in your real life. On the other hand, if your store is not getting peoples frequently, however, targeting a visitor that is located in the same locality as you are, you will be required to optimize for that area. All this process is known as “Local SEO”.

If your business has a permanent address in a state/city/region then it is by far the easiest to optimize your business/site. However, if you are not located in an area, so the main tool for optimizing will be content. To get optimize, you have to write about that area.

Note: Also read about What is mean by SEO keyword? | Beginner Guide

Local SEO is too much Important:

Local SEO is too much important, especially when you are running your business in your locality. Sometime ago, Forbes conducted a study and this study suggest that 95% of smartphone users have used their device to perform local searches. And of these 95% smartphones users, 59% visited the business site and 61% called them.

This figure of Forbes study suggest that location based searches are very important and a major avenue for potential customers. Also remember that those number will be growing soon.

For Local SEO don’t rely just on search engines:

For local SEO, search engines and especially the Google, are the main source. And there are several things that you can do online to optimize your blog/website for your local customers/viewers. But there are also several other things and sources like, printing brochures, pamphlets, leaflets and word-of-mouth can also play an important role for your business optimization.

In the above sources, if you mention your blog/website URL address and your business social profile on your offline communication and promotion channels as well, the result will be extraordinary. Chances are more that your followers on Twitter, Pinterest, Instagram could increase and Facebook likes might go up. One way or another, your direct traffic will also be increased higher and your business or site will be visible to Google as well.

Now going back to our main discussion and summarizing our discussion, we can say that Local SEO is the process of ranking higher in the local search to the local audience. Also keep in mind that it is the combined efforts of online and offline optimizations in which both online (like running blog/website, creating social profiles on social media) and offline (like, printing brochures, pamphlets, leaflets and word-of-mouth ) sources are used.

For local SEO, mention nearby areas to boost your business & site traffic:

If you mention some nearby cities, towns and municipalities it can also help you to increase your business and you will got some visitors from these cities, towns and municipalities. Depending on the niche that you are using, it might have some effects. But we think it is not the proper principal for optimization. In case, no one else mentioned that product and that area on his website so you can take an advantage of that. Visitors/customers will see and know about your business and will also visit your business and site.

But keep in mind that this strategy wouldn’t work well for the majority of companies. As there is lot of competition among companies doing different businesses, so they can use other methods and strategies as well, to compete with their competitors.

Boost your business/site with the help of Local SEO:

With the help of local SEO, website or blog owners and business owners can boost their business. The main reason behind it is that in these days the trends of local search marketing are very strong. In the near future they are going to be more stronger and significant, especially in considering that how keen Google is to keep the local search experience off your blog/website.

In these days you have the opportunity and time to take full advantage of Local SEO services. With the help of Local SEO, you will not only be able to increase and boost your business but your website/blog’s traffic can also be increased. All local businesses, from simple shops to super stores, builders, plumbers and accountants can improve their business and make more money through local SEO marketing. So what are you waiting for? Get started today and boost your business and your site traffic to be ranked higher in search results so that your searchers find you easily.

Leave a Reply

Your email address will not be published. Required fields are marked *