We had a number of comments, recently from our visitors, continuously questioning about “what is organic search engine optimization”? That is why, today we have decided to create a good space for that discussion, and also help other peoples to understand the uses and benefits of organic SEO.
On the internet every blog/website owner is trying to be ranked number one on search engines, for using their keywords and keyphrases. Each and every one has this goal to get maximum search traffic from most popular search engines. But to get that number one position in search results, you possibly have to do a lot of work like to maintain your site, regularly update it with new, appealing, valuable, relevant and high quality compelling content, market your site and then optimize it.
What is Organic Search: Organic search engine optimization is a method or technique of entering a single word or several search words/terms, as a single string of text into search engines. Once you press the search option button the organic search results will appear. These search results will be based on relevance to search terms and excluding advertisements. However, not-organic search results do not filter out pay per click, also known as PPC, advertisements.
Most of the popular search engines, including Yahoo, Bing and Google, has adding advertisements in their search results. But these ads are designed in such a way that it looks quite similar to the normal search results.
Organic Search Engine Optimization (SEO): In simple words, search engine optimization is a technique or method that is used to get a high ranking or placement on a search engine results page in unpaid and algorithm-driven results on a given search engine. There are a lot of other methods, like boosting keywords, writing appealing and high quality content and back linking, can also be used to improve and boost site/blog traffic.
In addition to the above mentioned techniques, there are also some other methods that also boost a site traffic. They include black hat SEO methods, like keyword stuffing and link building. These method can also increase a website or blog organic Search engine optimization. Although the black hat technique can boost a site traffic for the short term, but also keep in mind that such kind of method could also get your site banned from most of the search engines and their search results altogether.
Those sites that are using the black hat SEO methods at the expense of reader’s experience, to boost organic SEO, their readers will sometime recognize the poor quality of their sites. As a result their site traffic will be reduced. Additionally their blog/website ranking will also be decreased.
Note: Also read about What is mean by SEO keyword? | Beginner Guide
What is Search Engine Optimization (SEO)?
In the above paragraphs you probably have learnt about Organic SEO. But what about search engine optimization? Have you ever thought about this topic? Search engine optimization, also called SEO, can simply be define as “the practice of getting found higher online in search results”. It consist of each and every things that you can do organically or naturally, unpaid, to help you and increase your search results in search engine result pages (SERP). In this way a large number of peoples will be able to find your content online.
What is mean by Organic: The term organic means having the characteristic of a living organism. And those websites/blogs that are using organic SEO in the true sense their traffic will grow, expand and adapt with the passage of time in response to visitor desires and needs.
How to achieve Organic SEO:
If you want to get Organic SEO, you can achieve it with the following ways. You have to,
- Optimize you web page with high quality and relevant content
- Sharing and spread the links that are pointing to your site content
- Incorporate your site metatags and other kind of tags attributes.
Fruitful benefits of organic SEO:
The organic SEO techniques/methods main depends upon the relevancy of the content that they offer. Following are some benefits of Organic SEO.
The Organic SEO will,
Get and generates more clicks as compared to non-organic SEO. This is because the organically optimized blogs/websites offer most relevant and to the point content that is related to the keywords searched.
- Have long lasting search engines results, this is again due to the relevancy of appealing content.
- Very cost-effective as compared to paid listing methods.
- Create better trust among the readers/viewers.
Characteristics of a well-optimized blog/website:
A well optimized blog/website needs to be of beautiful and smart design. It should be user friendly and also search engines friendly. A well-optimized site will also have appealing content and due to its compelling content it will gets visitors to take action on this site. Similarly due to well-optimization the effectiveness of the site will be maximized and a result will get more organic traffic from the search results.
Did you know that Search Engine Optimization is very important for site success?
As it is well known that most of the popular and major blogs/website traffic comes from search engines. This is most common in the case of new visitors that have never visited your site earlier. If you offer somethings useful then it is necessary that your content should be shown in the search engines results. However, when someone searches for a specific keyword or keyphrase that is associated with your blog/website and, if your content don’t show up in the major search engine results pages, it simply means that you’re losing big opportunities to connect with those searchers who are looking for what you offer on yours website/blog.
There are several elements of search engine optimization, like HTML title for a page or HTML meta description, that seems to insignificant alone, however when combine them together, it will give you very fruitful and powerful results. When you work to improve your site optimization, it will definitely make a difference in the success of your site. However, there is no guarantee that optimizing your blog/website will really rank your site in the first spot in the search results of the major search engines like Google, Yahoo and Bing. This is also said by Google publicly to its users.
Even though, if you are an expert and have extra skill and knowledge about this field, and you have crafter your HTML title tag and meta description tag, but still no one can give you a 100% guarantee that the search engines will use the ones that you write and not make one up on their own. Simply means that there is no guarantee that just editing HTML title tag and meta description tag will give you hundred percent results and you will be ranked higher in the major search engines results.
Some Very Important Points to be Noted about Organic Search Engine Optimization
- Your users should come before search engines:
Most of the experts at popular search engines, like Google and Bing etc. advice all the blog and website owners to develop content for your user first, and search engines second. It means that you should give first priority to your users. It also means that never should a search engines come before your user in priority.
- Design Matter Most:
The design of your website or blog is also important and playing an important role in SEO. If your website/blog has attractive and appealing design, smart structure, simple navigation, relevant content and helpful and valuable links, it may rank higher in search engines results. It is because the search engines are also looking for the same things as your visitors do. So it is necessary that your site have the above mentioned features, to be ranked higher.
- Strange, vague and too clever Headlines won’t help:
If you are trying to give a strange, vague and most clever headlines to your content, and intend that it will boost in search engines results, it won’t work. It is just your misconception. The first and foremost policy and goal of most reputable search engines, and especially that of Google, is to provide the users/searchers the most relevant, to the point, best, useful, helpful and informative websites possible based on their search queries.
- One Optimization Strategy Never Work Alone:
Just optimizing your blog/website never work alone. To boost traffic toward your site and get higher search results, you have to work to improve your site. For good search engines results, you will be required to regularly publish new optimized articles, share it on social media, build more high quality and authoritative links to your website/blog and like more. If you are not doing the other and just optimized your site, it would simply means putting your eggs all in one basket. And it would really not work as you desire.
- External/Outbound Links are also important:
External links, also known as outbound links, direct visitors from pages on your blog/website to pages on other sites using the internet. External links send visitors to completely new sites. While writing your blog post, if you link to another blog/website, it is an outbound link or external link. Similarly, if some other blogs/website links to you, it is also considered as outbound link. There are blogger/website owners who are focusing just on inbound links or backlinks. But it should be very clear for all SEO experts that your outbound links are too much important as well. Remember that SEO is not only about inbound links or backlinks. Keeping the importance of outbound links, you should also focus on it too. When you link someone, it makes really a difference because the search engines wants to make it sure that if they send someone to your blog/website, you are not sending them to somewhere that are completely irrelevant.
- Internally links are also Very Important for SEO:
In simple words, internal links are the hyperlinks that link or points pages on the same blog/website. Unlike external links, which send readers to pages of other domains, inbound links send visitors to the same site. Never forget about inbound links or internal links. These inbound links help Google to find, index and understand all of the pages on your own site. With the help of internal links both visitors and search engines will be able to find and access more pages on your site. In short, internal links acts as key for any site that are interested in higher rankings in Google.
- Focus more on improving your site:
You should focus more on improving your site, instead of get caught up in search engine optimization. More SEO experts are agreed on this point that you should never put more efforts in optimization that in improving your blog/website. To improve your site, you have to refine your content and test/tweak your conversation points. Internal link building has several benefits like it helps to build page authority, usability, user experience, connection between web pages and your ranking.
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