Several readers commented and asked to whether do on-page optimization or off-page optimization. We know that most of them are confused about using on-page and off-page SEO. So we, therefore, write a blog post about it to answer all the question that most peoples have been wondering about, for so long.
Search Engine Optimization also called SEO consist of two categories, the On-page SEO and off-page SEO. Both of these two categories are very important for search engine ranking. In this blog post we’ll be looking at on-page and off-page SEO and how they impact your online digital marketing strategy. In addition, we will also do a breakdown of some common techniques that are used in on-page and off-page SEO. We will also discuss that how they contribute to SERP ranking. On the internet you will find several articles about what is the difference between on-page & off-page SEO? In fact this is really the fundamental and attractive topic in search engine optimization. However, most of the newbies misunderstand this topic that come in the SEO field. With the passage of time the SEO become more complicated over years. Now a days, there are many different methods and techniques are used for increasing the Page’s Search Engine Results Page, also known as SERP ranking.
Now we are going to focus more on page and off page SEO. In simple words, we can say that “On-page” SEO is something that happening on your website/blog. Also on-page SEO is under your direct control and it largely help to boost your SERP rankings. On the other hand “off-page” SEO is referred to anything that happening outside of your blog or website. In most cases, off-page SEO is beyond your direct control. Remember that both, on-page and off-page activities are very important and are driven towards achieving the same purpose but their ways are different form each other.
In the below paragraphs we will explain the difference between on-page and off-page SEO one-by-one.
What is On-page SEO?
On-page SEO, in simple words, means the practice of applying a setting on your website or blog that is optimized for search engines and which increase your search engine ranking. On-page SEO is anything than you can control directly from your website. With the help of on-page one can largely improve their search engine ranking. In addition to off-page optimization, on-page SEO is also the first and foremost important steps towards your blog or website’s Search Engine Optimization.
With the help of best practices of on-page SEO, your blog or website will be get found by the search engines whenever somebody doing searches with the keywords or key phrases that are more relevant to your site.
First of all we have to throw some light on keyword research. In fact, it is the practice of doing research on common, industry-specific terms and phrases that are driving organic search traffic to search engine result pages (SERP). Keyword research is very important for SEO because it is the time-tested first step in search engine optimization for any king of blog or website. If you have good keyword research and used important keywords your content will be ranked higher in search engine result pages or SEO. We will not be wrong if we say that keyword research in SEO is as important as oxygen in human living. It is, therefore, considered the first and foremost step for developing successful SEO for your site.
The main purpose of performing keyword research is to find those words and phrases that users are searching for on most popular search engines, like Google and Bing. Remember that these terms should be related to the services or products that you are offering through your website. For higher ranking in SERP, it is very important and necessary to take time and understand your audience and the questions they are asking, and then finding the ways to answer those questions in your content, by using a mix of keywords and phrases.
Optimized Meta Title & Description:
Meta title is very important for improving your website On-page SEO. You may have find the importance of Meta Title and Meta Description, but if you are new in this field then you may have no idea about what is Meta Title & Meta Description. In this section we will look at and focus on these two points. In fact, “a meta is an HTML element that specifies the web page title”. Note that this snippet of text appear in the results of search engines under your headline. However, instead of your text, sometime search engines will pick and display a snippet of text from the main body of the page. Your title tag of a web page should be a concise and accurate description of a page’s content.
Now let us talk about Meta Description. Actually Meta Description, also known as Meta description attribute or tag, is an HTML attribute that gives a brief summary of your web page content for the benefit of users and search engines as well. Major search engines including Google and Bing display the Meta description in search results, when someone is performing research for something. A good Meta description largely influence the click-through rates of a website.
Fresh Content creation:
Creating fresh content is very important for ranking your site higher in search engine result pages. Your top quality fresh content is always the most and foremost important SEO factor and keyword density. You have to maintain your quality of optimizing On-page SEO of the site. Search engines like Google always like unique and fresh content and gives higher priority to those websites that have updated information in their content. Therefore, the more often you update your site, the more traffic it will receive.
For On-Page SEO, It is necessary to keep a steady blog filled with fresh content that should consist of new information at twice a week. Search engines will pull the fresh and most relevant content whenever a search is performed. If your blog or website hasn’t been updated with most relevant and fresh information in over a year, in this case you cannot bet someone else’s will rank higher than yours in the results.
Usage of heading tags:
Using of heading tags, like H1, H2 and H3, are also playing an important role in On-Page SEO. Similarly, your text formatting, like bolding important text, is also playing an important role in SERP. These heading tags help the users and search engines to easily read and understand your provided content. These heading tags make it easier for peoples to understand what a post or page is all about.
Heading tags also define that which part of your content is how much important, and also show how they are interconnected. By focusing more on using heading tags, you can improve your content and SEO ranking, because yours heading tags prove structure and context for your articles. Each heading that you give in your content give an idea to your readers about the information they can glean from the paragraph text.
There are several benefits of heading tags. For instance, heading guide your site readers through an article. As peoples tend to read them carefully, therefore, heading comes and indicate what a paragraph or section is about. Similarly, with the help of heading, readers get back on track in case they get lost. When you start using heading in your content, it’s a good practice to make it sure that your headings are full of information and to the point for your readers.
Optimized Internal linking:
Internal linking can be defined as “A link that connect one page of a website to a different page on the same site”. In other words, in an internal link, the source domain and the target domain are the same. Internal linking is also very necessary for On-Page site optimization. For content marketing, strategic internal linking is really an SEO power technique.
Internal linking can be used for three main purposes that includes, aids in website navigation, distribute page authority and ranking power throughout the site and defines the architecture and hierarchy of a website. The philosophy of internal linking is less rigorous, difficult and scientific than someone might think about it. Remember to avoid the practice of merely linking for the sake of linking, but you have to be intentional.
Instead of linking just for the sake of linking, you have to link to those content that is mostly relevant to the source context. Google, therefore, finds your blog posts and pages in a best way when they are linked to from somewhere on the web. In fact, internal links connect your content with content on the same domain, and give Google an idea about your website structure. Internal links also create a hierarchy on your website, and allowing you to give the most important posts and pages more link value than other, less valuable posts and pages. To improve your site’s SEO, you have to evaluate and further improve your internal linking strategy on regular basis.
6. External Linking:
Just like internal linking, external linking is also too much necessary for site optimization. But what external links are? In simple words, if another website links to you, this is considered an external link to your website. On the other hand, if you link out to another website, this is considered an external link. In fact, external links are hyperlinks that target any other URL (Domain) than the URL (Domain) the link exist on.
Most SEO experts believe that external links are the most important and necessary source of ranking content higher in search engines. External links are considered one of the best ways to for most search engines to determine the popularity of a web page.
7. Site Architecture:
First of all it is needed to discuss somethings about what is mean by site architecture? In fact, your website Architecture means how your website pages are structured and linked with each other. A good and ideal website architecture structure largely helps users and search engines crawlers to easily find what they are looking for on a blog or website.
Well-structured and an optimized website architecture helps the search engine spiders to easily find and index all pages on your site. Let suppose you have several pages on your website that are several clicks away from your homepage, it will be difficult for Google bot to find and index these pages. On the other hand, if you have well-structured blog architecture that interlinked, search engine spiders will easily follow your internal links to almost 100% of your blog pages. When you interlink to high-quality and high-priority pages on your site, there will be more link flow to those pages. This increased authority flow, page rank, will increase your Google ranking.
Poor site architecture is always bad for SEO ranking, but it is also bad for user experience too. But if your site architecture is simple, it will be very easy for your users to find what they need. Similarly, search engines will easily crawl and index your pages.
8. Site user friendly navigation:
Website navigation and SEO optimization go hand in hand and playing a key role in on-page optimization. The logic behind this is that it is very easy for search engines to easily navigate blogs and websites that has well-structured navigation menus. Similarly, when search engines understand your website’s navigation, there are more chances that your site will more likely to be displayed in the search engine results pages to the qualified end-users that are searching for your keywords.
It is, therefore, we can say that your site navigation menu is the make-or-break point for your visitors who are visiting your site. Remember, if your visitors are able to easily and quickly find their required information that are relevant to their search quarries, they will really be happy and it is more likely to return to your website for future content, services or products. So maintain your navigation simple, clean and understandable. If your website is well-structured and your visitors find rich and relevant content on your site, their engagement will automatically increase and as a result Google will be more likely to index, crawl and return your pages in the search engine results.
9. Image optimization:
To improve your on-page optimization, you also have to focus on image size, proper image name and using of Alt Tags in your content. Images optimization is playing an important role in SEO ranking. Besides text content, images are the most important and vital component on a website. One of the best advantage of using images in your content is that they are very easier to grasp than text, furthermore images make a web page more appealing and interesting for users.
Image optimization is playing a key role in Search Engine Optimization. Google, which is the major search engine, rates text content with images better than content without images. Good image content is, therefore, a major ranking criteria for a website to be ranked higher in search results. It is very necessary to deal with the optimization of images on your website.
10. Pages Fast loading speed:
Page loading time is considered an established and well-known raking factor among other On-Page SEO elements. It is very important that your site pages should be optimized to load as quickly as possible, in order to help the odds of its ranking well in search engine results. When your site users visit your site and found your site does not load with 2-3 seconds and taking more time in loading pages, probably they will move away and look for some other sites that have fast loading speed. This is the main reason that Google has specifically focused and mentioned that a website speed is one of the factors it includes in its algorithm in order to rank websites.
Some research studies shows that Google might be measuring the site speed to first byte when it consider a website page speed. Those website that has slow loading speed, so Google will crawl fewer pages of it and, as a result this could also adversely affect your site indexing. Page loading speed is playing an important role, and therefore, it is considered as a key factor in WordPress SEO improvement.
On the internet, there are different tools available by which you can check and analyze the speed of your website or blog. One such free tool is also offered by Google, called Google PageSpeed Insights. With the help of this Google tool you can retrieves your site with both the mobile and desktop user agent. Similarly, this free tool also provides you a total score for loading speed of your site. Furthermore, this Google speed checking tool also provides some fundamental and concrete tips for improving the Google PageSpeed score of your site.
11. Proper URL Structure:
Before we go to discuss this main topic, it is also necessary to discuss about what an URL actually means? So a URL actually stands for Uniform Resource Locator, however, it is best known as a “web address”. Remember that a URL is a human-readable text that was actually designed to replace the numbers, IP addresses, which your computer or mobile devices use to communicate with servers. Note here that an URL specifies the location of a resource, like web page, on the internet. It consist of a protocol, domain name and path.
As its heading indicate that your site must have a proper URL structure that should also be SEO friendly. A SEO friendly URL will be well-crafted and will provide both human and search engines an easy-to-understand indication of what this specific page will be about.
For instance, if the title tag of the page were hidden, but the human-readable and accurate URL will still provide a very clear and accurate idea of what the destination page is about? Similarly, the semantically accurate URL will also provide visitors with an improved user experience by making it very clear to them what they will see if they click the link. One point is very important and worth noting that Google search engine has increasingly replacing the URL with the search results snippet area, with a blog or website name and breadcrumb path. This appears more common on mobile searches.
12. Mobile Friendly
Your site should also be mobile friendly because it also effect On-Page SEO ranking. With the passage of time and advancement in technologies, the web has also moved forward at an incredible rate over the past few years. And among the many changes that occurred in the previous years, the inevitable change that happened is that mobile web browsing overtook desktop as the first choice for internet users. Responsive mobile design can really help you to solve several problems for your site. It will also make your site mobile-friendly and will also improve the way it looks on devices with both small and large screens. Similarly, it will also increase the time that your visitors will spend on your site. A mobile friendly site will also increase your ranking in search engines.
According to a research study, it is noted that, of those peoples who only use one kind of device, twice as many are using now smartphones over desktop computers. Keeping these observations, Google is also responding positively. As Google is is built for peoples who search the web. Now when those users are accessing and using the web via their mobile devices, Google is acting accordingly. It is, therefore, Google is now going to favor those websites and blogs that are optimized and designed for peoples using mobile and smartphone devices.
13. User friendly 404 pages
Probably, you may have been in a situation where you are visiting a website or blog to get your desired content, but ended up on a 404 error page. But what is mean by 404 error page? In fact, a 404 page or error page is the content a user see when he/she try to reach a non-existing page on a website. Similarly, it is also the page that your server displays when it cannot find the URL requested by users.
A lot of discussion has already been done on how you should handle 404 errors and their impact on SEO ranking? But it is also a fact that 404 errors pages are unavoidable. When you try to redirect to the homepage, it will results in a bad user experience for several reasons. Although, 404 error pages can be definitely frustrating for your user, however, links on 404 pages are so important because they give users a way out of the error page. Your users will be able to find helpful and other potential resources on another page of your site, instead of closing the window or navigating away from your site. Remember that when Google Spiders detect too many 404 error pages, as a result, your website’s value will do down from the search engine’s perspective.
14. Broken Links and SEO
Most of popular search engines see high quality links as a vote for a website ranking and quality. Both, internal and external links can effect where your website ranks in search engine results. But when broken links are found on your site, it will definitely have some bad effects on your On-Page SEO ranking. Due to this, it will be a best practice to either update your broken links or even remove it completely. Remember that “a broken link is a link on a website that is, no longer available and, no longer leads to the content that it’s supposed to be referencing. And instead of your desired content, you get some unpleasant 404 error pages.
Once you clean up your broken links, context will be added to your site, which will improve your site’s user’s experience. In addition to improved user’s experience, cleaning up of broken links will also make your content within your website easier, that what to discover, not only for your visitors but for search engines as well. But websites with too many broken links can be a signal of poor quality to search engines. You can also check your broken links with Raven’s SEO Site Auditor Tools here. There are plenty of other popular tools for checking your broken links that include, these tools can show you which sites are referring to broken links or pages.
For those websites that are generally larger, it is best to use Site Audit Tool. This tool will do a live crawl of your site and will also ensure that no any kind of broken link has missed. In short, it is necessary to ensure and focus on that there is no broken links in your content.
15. Google Authorship Verification for all Pages
Google Authorship Verification for all pages is also necessary and also a factor for On-Page SEO ranking.
In simple words, responsive website design means that you don’t have separate PC, mobile and tablet version of your site, and the site automatically adopts to whatever size screen it’s being displayed on. Keep remember that, regardless of what device your site’s visitors are using to access your site content, they will see all of the your site’s content you have to offer and they will see it in readable way. It is, therefore, very necessary that your website design should be responsive, because it is playing a key role in On-Page SEO. If your website design is responsive, it can help you to solve a lot of problems for your site. It will improve the way it looks on devices with both large and small screen and will make your site mobile-friendly. Similarly, it can help to increase the amount of time that your site visitors spend on your site. As a result, your site responsive design can increase your site ranking in search engines.
You can also see by yourself with a simple and easy “site:domain.com” search, or you can also verify it in Google’s Webmaster Tools. In fact, responsive design is a technique that put together a site so that it can automatically scales its content and elements and match the screen size on which it is viewed. The main purpose, and ultimate goal, of responsive design is to avoid the unnecessary scrolling, resizing, zooming, or panning that mostly occurs in those sites that have not optimized for different devices such as desktop and mobile devices. In these days, we live in a multi-screen society and Instead of designing multiple sites for different screen sizes, you have to design just one website that automatically scale up or down to match the device it’s being viewed on.
Now, let’s look at the other side of the coin – Off-Page SEO. In simple words, we can explain the off-page SEO as, “Off page SEO refers to anything or activities that are outside of your website boundaries”. It means that it is difficult to implement because it mostly relies on most factors which are mostly or partially out of your direct control. But still there are things that you can do to influence off-page SEO. Off-page optimization are techniques that are used to improve the ranking positon of website within the search engine result pages.
In Off-page techniques, the focus of all of activities that site owners are doing for their website is to improve the ranking of a page in search engine results. In Off-page SEO, link building are the main activities for getting high quality backlinks and to improve higher ranking in search engine result pages.
Remember that Off-page SEO generate more organic traffic for your blog or website. Once you do these steps, you would be able to drive more traffic toward your site. Off-page SEO or optimization consist of several elements, some of the most important and common elements are provided below:
1. Directory submission:
To get rank higher in search engine results, you have to submit your site URL to search engine directory. For submitting your site to search engine directories, you do not need any SEO expert (Search Engine Optimizer) to present your site to Google, Yahoo, Bing and other search engines. Here are some useful links for submitting site or blog to search engine directories.
2. Search Engine Submission
Actually, it is the practice of submitting of a URL to a Directory or Search Engine to be included in its index. Currently, Google Webmaster Tools are generally used to submit websites in its directory for indexing. There is also another good reason that people choose to submit their sites to search engines is if they have a webpage or part of their sites that has just been updated, so submitting the website after updates will help them to get recognized more quickly by search engines.
Submitting your site to search engines is a good, but old practice to let the search engines know about site and also crawl it. In the past, a lot of tools were available who were offering the manually or automatic search engine submission to a large number of search engines. But in these days, search engines has become too smart to find your new blog or website and also crawl it. Furthermore, there are other tools available that include search console and Bing webmaster tool in order to better crawl your sites.
3. Social Bookmarking Submission
In SEO language, Social Bookmarking is refer to an Off-Page SEO technique in which we bookmark our webpage/website on other website to create a backlink for our website Or we can also say that “it is the procedure for saving important website or blog’s URLs links on a social platform”. It is also playing important role in SEO, because with the help of social bookmarking, we can improve our site traffic and visibility as well.
There are several benefits of social bookmarking, like it can help you to improve your website’s online presence, improve your keywords ranking in SERP and diverting targeted traffic to your website or blogs. Social bookmarking sites are one of the best tools because it has very important impact on digital marketing. Social bookmarking also fuel the important element of SEO, called backlinks. Such sites help you to build up links and divert more traffic towards your site.
4. Community creation on social networks
Another good component of Off Page SEO is to create a community on social networks and invite your friends and other peoples who you may know. Creating a community on social media should be your first priority. In this way you will communicate with likeminded peoples and your community members will generate word of mouth and your message will spread in more powerful way.
Your Social Community members will automatically receive updates and notifications unless they change this in their personal group settings. Similarly, you can also increase the value of your groups just by sharing files and updates with your community members only. Sharing each new blog post across your
5. Promote with social media.
Promoting your content on social media is also playing a key role in Off-Page SEO. It is, therefore, the impact of social media on Off-Page SEO has, and probably always will be. Social media and SEO is therefore one of the most talked about topics in the search industry. Most SEO expert agrees that the more shares on social media you have, the more opportunities people have to see and click on your content’s links. These SEO experts also says that social media really helps your SEO efforts to increase your Off-Page ranking.
If you write and publish your new blog post, you have to share it across all of your social media networks, that includes Facebook, Twitter, LinkedIn, Pinterest etc. now if you get ready to spend more time on cultivating your networks and share great content, as a result social media sites can become your best friends and can work for your top traffic sources. This is a big reality that social media plays a very big role in helping peoples and companies get their content in front of a large number of audience. Additionally, that also leads to several other things that also benefit improved engagement signals, SEO and backlinks.
6. Article Submission
Article submission is an Off-Page SEO technique in which you write an article and then publish it on the third-party websites/blogs. By using this technique, you write articles that are more relevant to your business and then add them to the popular article submission directory. As a result, you can generate a do-follow or no-follow backlinks. There are various article submission directories sites that can help you to market your article without any penny. Article submission is considered one of the famous and most effective Off-Page SEO strategy which can act like a ranking catalyst if it is done correctly.
The main goal of writing and submitting an article is to, attract a huge number of visitors to your website with minimal time and money efforts and, achieve higher ranking for both the keyword and page rankings on the search engines. Article marketing and submission is considered an excellent and result oriented marketing strategy, which provides almost all what we desire from it, such as high ranking, traffic and backlinks etc. This is the main reason that most SEO experts prefer article submission in this marketing era.
Blogging is also increasing and diverting traffic toward your website. Some research studies shows that more often you update your blog, the more traffic your blog will receive. Continues blogging is considered an important element of Off Page Optimization. Google gives high priority to those websites with fresh content, therefore, if you are eager to get more traffic from the search engines, you will be needed to update your site twice a week at least. In this way Google will give more attention to your blog.
8. Write better titles
The post or page title is the clickable title of a webpage that mostly appears with the results on the SERP, also called Search Engine Result Pages. Now if you are looking for improving your site SEO or want to increase the impact of the content marketing strategy, optimizing page titles is really very important step in this direction. Some peoples ask why page title is so important, so our answer for those peoples is that page title is important because it tell peoples and search engines about the web page topic. Similarly, with a good page title, search engine can easily understand to estimate of how relevant a page is to search engine’s query. Your page title is also important in attracting and getting users to click on the post.
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase. It is very necessary that your page titles should be as accurate and relevant to the page’s content as possible. It is also important to use targeted keywords in your page title and keep it up to 55-60 characters long.
9. Blog commenting
Blog commenting strategy is another good source for diverting more blog traffic to your site. Blog commenting is a relationship between blogs, blog owner and blog readers. It is one of the easiest ways to make your site interactive and get backlinks on your site. As a result more traffic will be diverted to your site. Blog commenting will increase your backlinks graph.
Blog commenting is considered one of the best ways to exchange ideas, thoughts and opinions about what your blog readers feel and says about a particular topic that the blogger has published. Some Off-Page SEO experts says that “Just as fuel is to vehicles likewise, comments is to blogs”. It has several benefits like with commenting knowledge can be shared, it can also viral out the blogs and further leads to conversation with blog readers. This conversation further leads to building a strong relationship between the blogger and readers. The more the conversation, the better will be your site popularity and the more will be your site traffic and ranking in search engines results.
10. Guest Blogging or Posting
Guest blogging or guest posting is another technique and way for improving Off-Page SEO. In this technique high-quality content Is created for generating backlinks and conversions by writing for other famous websites and blogs. With the help of guest blogging you get a new voice also with new content to share with their readers, and as a result your site content get more and more extra exposure to a very wide range of audience. Guest blogging is really considered a great Off-Page SEO technique and a win-win strategy for everyone involved.
Guest posting need a bit of research for high authority guest posting webmaster, lengthy and high quality content, relevant and unique HD images and previous experience. This is the main reason that very peoples successfully able t build strong backlinks with the help of this method.
11. Infographic Submission
Infographic submission is a new way and component of Off-Page SEO. Actually, infographic submission refers to get backlinks and generate traffic by using graphics and images. Such king of Off-Page SEO acts as a representation of information in a graphic format that is mainly designed to make the data easily understandable at one glance. In this practice, smaller posts, with compelling infographics, are created that helps you to attract the attention of more site visitors and also gain more links and traffic.
In order to drive a lot of traffic towards your website, you can also share infographics on social media. It is considered one of the best method in SEO that have the ability to attract and target your site audience. According to Off-Page SEO experts, infographic submission is the most effective and most recent technique used for purpose of Search Engine Optimization through social media. In this method, data and information are presented in graphical form to easily understand. This technique also helps to create backlinks for your website.
12. Press Release Submission
Press Release Submission is also playing an important role in Off-Page SEO. The idea behind the positing of Press release is to send several news media outlets and also to contact the company for more information. It is still considered a best technique to get the attention of peoples. A Press release if approved by publisher gives high ranking to boost your service or products for your keyword.
With the help of Press release your services and products can appear in multiple location, because other networks redistribute most of press release sites content and gives more exposure and reach to your business and site. But those Press release that are SEO friendly, can bring visibility for your keyword very quickly and boost your traffic. There are numerous benefits of Press release, however, visibility in search engines, building backlinks from credible news sites, potential media coverage and results in Google news for your keywords are among the few most popular benefits that comes from press release.
13. Video Submission
Video submission is also a good Off-Page SEO strategy for ranking a site higher in search engine results.
14. Forum Posting
To increase your site Off-Page SEO ranking, you also need to post in different popular Forums. It plays an important role in Off-Page submission for SEO. In fact, the Forum is a community website where the participants can seek help by asking questions as well as share their knowledge on the basis of their niche content. On Forums, peoples discuss their opinions with other users when other peoples start asking questioning. Forum posting in SEO consist of websites that are participating in online discussion forums in order to reply to old and new questions asked by peoples to divert more traffic for their websites.
In these days, Forum posting are becoming the most popular way of increasing the page ranking of their websites and personal blogs as well. According to latest SEO tactics, it is one of the best means to build user-friendly engagement of your websites/blogs. To work your website well and build long term relationship on different Forums, it is necessary to provide high quality responses to others, instead of adding just links to the Forum. It will help you to produce targeted traffic and quickly build inbound links to your website. Forum is really a good place to tell peoples that you are good in a certain niche and build trust and reputation for yourself as a member of that forum.
15. Local Listings
Local listing of your site is also another Off-Page SEO strategy. Local listing, also called local SEO, refers to the process of “Optimizing” your online presence to attract more business from related local search results, which take place in major search engines. Peoples search for local businesses using various search engines like Google, Bing, Yelp and Apple Maps. That’s why local business listings and citations play an important role in reputation, ranking and revenue.
With the help of local listing, you are showing your profile and online presence that contains your business name, address, phone number, email address and other necessary details. On the internet, there are thousands of directories and websites on which local business owners are allowed to create free business listings. And Google My Business listing is really one of the good starting point, which will help you to rank your business higher in local search results. This will help you to increase your online search engine ranking. To further increase your Off-Page SEO, you can use other strategies such as advertising in the local newspapers, print marketing in the form of brochures, coupons, local radio/television and other resources.
16. Social Bookmarking Submission
Off course, Social Bookmarking is not as famous as it used to be in the past, but still it is a good source to get traffic to your site. Depending on the basis of your niche, you can find different website, like reddit, StumbleUpon and other popular sites, and then publish your best content in order to promote your site.
17. Classifieds Creation and Submission
Classified Ads creation and submission is another way and Off-Page SEO technique to promote your site’s content. Classified submission is the process of advertising a product or service by writing an attractive and interesting description about it. It is also considered as one of the important part of Off-Page SEO strategy. With the help of this strategy you can divert instant traffic by doing and creating more ads in the classified submissions. It is called classified advertising because all the advertisements that belongs to a particular category are classified under one heading. Let suppose, motorcycles that are available for sale or on hire would be classified under automobiles.
On the internet, there are several free websites where you can post your ads and promote their business by posting the relevant ads. In addition, these website are also providing facilities to its users like advertising methods, promoting, buying/selling and marketing etc. classified websites have sufficient ranking and the backlinks created on these sites would be of high quality and would be able to improve your site traffic on Google. If you want to increase your site traffic and rank your site, you can place your blogs or websites address in the form of classified SEO advertisements. Classified Ads can help you to boost your website’s exposure at a cheaper cost, because it is one of the cheapest marketing method as compared to other marketing strategies. Classified submission is playing a vital role in Off-Page SEO strategy. With this strategy, you can improve your site traffic and potential customers in a very less time and any hard work. It is, therefore, the main reason that several classified sites divert more traffic as compared to organic traffic.
18. RSS Feed Submission
RSS stands for Rich Site Summary and RSS feed submission is a resource that shows the latest content from a source and an important advantage of RSS is that it automatically updated. When you submit an RSS feed to different directories, you provide another way for your blog content to get syndicated and also distribute your site backlinks. RSS Feed Submission has many benefits, like it can help to improve your site SEO, provide an opportunity to easily communicate rather than email, and can help you to reach new and more viewers through syndication.
RSS feed can help to easily notify your viewers whenever you publish new and fresh content on your site. Thus it is an additional way to communicate with your customers and site viewers. Instead of checking what’s happening new on each site, RSS Feed can notify you when somethings new has been posted. RSS Feed Submission is considered one of the best technique in Off-Page Optimization that plays a vital role in ranking your site higher in search engine results.
19. Photo & Video Sharing Submission
In perspective of SEO, images play an important role to attract more internet users. It is observed that peoples are showing more interest in images than reading of boring text, because images express what you want to show more clearly. It is, therefore, image submission sites, which is an important part of Off-Page SEO, is a best method to divert and get a good flow of traffic to your websites by submitting images that are more related to your websites in various image submission sites.
It is very important to choose the right image of the correct file format with to the point image description. There are various options available for you, like you can submit JPEG, PNG and GIF image formats. There will be more chances to divert and get more traffic than usual if you submit your images to top submission sites. On the internet there are several top quality sites, including Facebook, Twitter, Pinterest, Tumbler and Instagram, where you can submit your images. These are the most popular sites which have billions of users that can become your potential customers if you submit the right images while using right strategy.
Also read about What is On-Page SEO?