Keyword Research Best Practices

Keyword research is the building block of Search Engine Optimization. It is very essential to re-evaluate your keywords every few months and keep track of your search ranking in Google search console. For high ranking in search engines, you it is necessary to update your keyword list and include new keywords and phrases. One point should be noted that when it comes to keyword research, there is no rule of thumb and no proven strategy that works for everyone hence keep exploring until you find somethings that works for your business. For doing keyword research, you will find several articles, but we suggest you to take a closer look at our comprehensive guide on the best keyword research practices below.

For doing keyword research, it is necessary to be involved in quality of best practices, because keyword research alone is not sufficient and working. In this blog post we will look at and explore the best practices that we believe you should follow for keyword research success. There are given in the below paragraphs.

Prepare keyword ideas

For keyword research it is very important to generate keyword ideas. For generating keyword ideas, first of all it is necessary that you have to know about Seed keywords for your site niche. Once you became familiar with seed keywords, you will be able to easily get several related keyword ideas.

Use Keyword Research Tools

For generating keyword ideas, you will need keyword research tools. Similarly you have to be looking for some unique keywords that none of your competitors have used yet. The decent way to do it is by using some good keyword research tool. Fortunately, on the internet, there is no shortage of such keyword research tools.

Google Keyword Planner

Moz Keyword Explorer




Answer the Public and like more.

Now regardless of the keyword research tools you choose, that we have mentioned above, there is no preferred workflow for finding some great keyword ideas. You have to type the seed keywords and look at the report and then filters until you get some cool results.

One point is very important to be kept in mind that some keyword research tools pull their keywords suggestions directly from Google Keyword Planner, Google auto-suggest or similar search in Google. On the other hand, Ahrefs, Moz and SemRush, which are more advanced keyword research tools, operate their own keyword database and as a result will give you more keyword ideas.

Google Trend

Google Trend is another important tool that can help you to find the keyword volume trend. It will provide trends, data and visualization for your desired keyword. The philosophy of Google Trends is that it is using time and region to separate the search terms. Google Trend not only provide you keyword trends, but it also allows you to identify related keywords and queries.

Google Trends

Do research and discover about your competitor keywords

To get higher ranking in search engines results pages, you have to do some prior keyword research and discover what keywords you and your competitors already rank for in Google, Bing and other search engines results. But remember that the chances are, your competitors have already performed all the keyword research work for you. Now you can research the keywords that they already rank for and pick the best performing keywords from the list.

Keyword Research

Probably, you will don’t know who your competitors are? So just type your seed keywords into Google and then see who ranks on the first page of search results. Now all of them are your competitors and you are competing with them. Now to do this, just plug their domain that you want to know about, into free keyword research tools. For this purpose, you can also use Google keyword planner or Ahrefs Site Explorer. You will really get a comprehensive list of keyword just right there for which your competitors rank for.

While performing such kind of research, sometime your competitors can give you a large number of keywords ideas that will really keep you or your SEO team very busy for several weeks. If you are using Ahrefs Site Explorer and want to further expand your research and know more about similar sites like your competitors, simply go to “Competing Domains” report and you will find your desired results.

If you are still hungry for more keywords, just pick another website from the Google front page that you have entered your seed keyword and plug it again in Google Keyword Planner or Ahrefs Site Explorer and repeat the process for other sites. You might discover a lot of keyword ideas that don’t necessarily be relevant to whatever you are offering but can still divert much targeted site viewers to your site.

Related searches and Peoples asking about

Besides knowing how to do keyword research with Google keyword planner, there are some other ways Google gives us useful clues. First of all, we have the search box itself, and this gives you signs to keywords intimately related to your search that people are looking for. Keep notice that they are also time sensitive because Google only fills them in based on search volumes and recent trends.

Related research

The section of “Search Related ….” Further expands upon these keywords. And when you click on them, it will give you even more related keywords. This will allow you to form a keyword matrix that we are going to discuss further down.

Wikipedia’s Table of Contents

As we know that Wikipedia is full of information on different topics. One of the great job from its updaters is that they are regularly keeping the posts up to date with new content and also relevant links. While searching on Wikipedia, if you give a view to the table of contents on the sides, you will find that it gives some great and useful information on categories that have been written about with related keyword, most close to the subject matter.

When you click on anyone of these links, they can give you further additional topics to add to your keyword tracking. This is another good source of getting idea about top trending keywords. And taking help from this source will really help you to collect a mixture of keyword related to your content.

Gap Analysis of Competitive Content

In addition to providing keyword metrics, Google keyword planner also has other great functions. For example, you can submit a landing page URL and can get the keywords related to it. In case, you have thought about a specific topic in your mind, you can easily input the top competitors related to the topic for the key terms and see what additional keywords they have mapped their page with.

For this purpose you can use various keyword research tools that will give you all the information you need. Just input the top ranking URL and you will find the keywords listed on keyword planner.

Build Keyword Matrix with LSI

Did you know about what LSI stands for and what does it means? If you are newbie, probably you won’t know about this term before. In fact, it stands for Latent Semantic Indexing (LSI), and it is a method that most popular search engines including Google, Bing and other, use to study and compare relationships between different words and concepts. With the help of LSI keywords, one can improve SEO traffic, create more visibility and higher rankings in search results.

LSI keywords

LSI is an interesting topic in relation to SEO, and in simple words we can say that in SEO context they are those keywords that we should be using in our content in order to help search engines easily understand our content. Generally a normal keyword research plan has a list of keywords alongside their volume and competition so an SEO could easily select, keywords from the list, depending upon those two metrics.

LSI help to add a new dimension by giving supplementary relevance from keywords that are relevant to the original words. With the help of Google and Wikipedia, you can easily create a good list of keyword matrix. Several LSI tools can be used to find LSI keywords, and LSI Graph is one of the most popular among them.

LSI graph

Choose Keyword quality instead of quantity

While creating your keywords, you have to also look at the keyword competition and search volume. Remember that if you keyword is too common and general, they will be too diluted, and in case if your content ranked for such keywords, the searcher may not convert because they are looking for some more specific things. Using of two to three keywords will bring good results and success.

There will be several website for using low volume keyword & building hundreds of pages. It means that they are adopting the policy of keyword quantity instead of quality. But we recommends that building of few or 10 well-Optimized pages will be better that 100 low-optimized pages, and you should never sacrifice quality on quantity.

Try to avoid Long-tail keywords

It is a well-known fact that the longer your keyword is, the more specific content niche you are trying to reach. To improve your content SEO, you have avoid the use of longer keywords that are more than four terms. Those keywords that larger than four keywords can more specifically specialize your site content. However, at the same time it will reduce your site search volume and thus your site popularity will also decrease.

Avoid Broad and single words

Single words are those terms that are generally too broad and competitive. Even, if you rank, it will be very difficult to convert traffic to your site. Let suppose, you may have searched for somethings on major search engines, like Google, with a single word term. So did you get the desired results you were searching for?

For example, if you type research, the search engine will display several results that will be very broad. However, if you type keyword research, the search engine will give you the related results as you were looking for.

Use two to three word phrases in your content

Using of single keyword in your article are not sufficient in your site content. One of the best practice of keyword research is also to find and use two to three word phrases in your content. You have to mix single keywords with two to three word phrases in your site content. You will really get best results if you supplement these with the keywords from your LSI keywords and building the page with article best practices. This type of practices will really enhance your site organic traffic.

Use mix of Head Term and Long-Tail Keywords

Another good practice of keyword research is using of a healthy mix of head terms and long tails keywords. It is to be clear that head terms are those generic keywords or phrases that are shorter in length. In addition, head terms keywords are more frequently searched, as a result it is more competitive as compared to long-tail keywords. It is, therefore, head term keywords are difficult to rank for due to high competition. But also you have to work on the head terms keywords in the long haul to find the balance in your keyword research strategy.

On the other hand, long tail keywords or long-term keywords are those keywords that are lengthier as compared to head term keywords. Furthermore, long-tail keywords tends to be more specific and consist of phrases which consist of three or more words. Remember that long tail keywords are easier to rank for. If you have a brand new website and want to rank, you should target long tail keywords as it would be easier for ranking factor.

Search volume & Ranking Difficulty

Did you know about what is mean by keyword search volume? “In fact it is the average number by which a specific keyword is searched in search engines on monthly basis”. It is among the most frequently used metrics for keyword research. There are different keyword research tool to find the search volume and metrics of keywords, however, Google keyword planner from Google AdWords will give you the average monthly searches for any given keyword.

By using keyword research tools, you have to understand about using exact match for your desired keyword that will gives you an accurate representation of the actual volume of searches. If you want to get more accurate twelve month search volume, you have to divide the monthly search volumes and then calculate the average search volume manually. It is important to note that keyword planner does not include the search volume for keyword phrases that are auto-corrected.

Besides Google Keyword Planner, there are some other alternative tools that consist of Spyfu, SemRush, Moz and Ahrefs to find the monthly search volume. Research shows that those keywords that have higher search volume will definitely attract more organic traffic but also remember that it will likely to be more competitive than others. In order to establish your domain authority, we recommends for newbies to target keywords with low search volume.

Also read about How to do keyword research?

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