In this post we will look at how search engine optimize your blog content with our 11 unique SEO tips. As we have discussed in our previous blog posts that SEO, Search Engine Optimization, is really the back bone of organic traffic. SEO is also very extremely important for marketers.
Keep notice that when you want to optimize you blog posts and pages, it simply means that you are making your site more visible to those peoples who are searching for keywords, on Search Engines like Google, that are related to your service or products. But do you know that your site content help your business to organically rank on search engines? It is now clear that blog content does really and largely contribute to your search engine optimization.
Now, when it comes to your blog, do you know what the best blog ranking tips in these days, what matters for SEO and what doesn’t and what steps you should follow in order to know how to keep it all in a simple way.
Just keep reading — we’ll explain in more details.
Making Search Engine Optimization Simple
In this post we will help those marketers who are facing issues in digital content marketing. After reading this post you will be able to learn how to optimize your blog post for those keywords that you care about. You will also learn more about some other optimization tips and tactics that will you should keep remember and you should also follow them.
For increasing your blog traffic we have developed a list of SEO tips. Remember that this list doesn’t cover each and every SEO tricks and tips. Rather, the below mentioned SEO tips will help you to start with an SEO strategy for your site. In the below paragraphs we are taking a deeper look at our 12 unique SEO tips that you should follow to increase your site’s content search visibility
- Add 1 – 2 keywords in the most specific parts of your post.
- Add 1 – 2 long-tail keywords that are related to the intent of your target audience
- Your blog must be mobile-friendly and responsive.
- Use your blog URL structures & make it SEO friendly and helpful for your readers.
- Optimize your content images with image alt text feature.
- Add proper internal links in your every new blog post.
- Avoid using too many similar topic tags.
- Take help from Google’s Search Console.
- Always try to create evergreen content
- Use Topic Clusters For SEO
- Update your content and exclude outdated and unnecessary content.
1. Focus on using 1– 2 long-tail keywords that are related to the intent of your target audience.
On the internet, you will may have seen blog post insisting on optimizing your blog posts for keywords. But it does not mean that you should incorporate as many keywords into your posts as possible. Due to using of too many keywords in your blog posts will really affect your site SEO. This is because search engines will consider this type of practice as keyword stuffing. Keywords are nothing else but using of keywords again and again with the purpose of ranking highly in organic search results.
Most of good readers doesn’t like keyword stuffing. Due to over-usage of keywords, your content will be boring. It is, therefore, most search engines giving more priority to ensure that you are answering the intent of your audience. To meet this criteria of search engines, you should use keywords in your content in such a way that it doesn’t feel unnatural and boring.
In order to get higher organic ranking in search results, you have to follow a common rule of thumb and that is you have to use at least one or two long-tail keywords in each blog post of your content. Remember that you can use more than one keyword in a single post, but your post should be narrow enough that allows you to spend more time on optimizing for just one or two keywords.
Most of the long-tail keywords have low competition and can be easily ranked higher in search engine result pages. Similarly, these long-tail keywords are often question-based than can help you to focus on the specific goals of your visitors. For instance, the long-tail keyword “kid’s summer shoes” is too much meaningful and best describe the intent of your audience, in term of SEO, than the short keyword “kid’s shoes”.
In these days, most of the search engine users are using and searching for long-tail keywords. As a result, there is more possibility that they will read your entire post and also seek more useful information from your other blog posts. In simple words, they will really help you to get more useful and targeted traffic for your site.
2. Use 1 – 2 keywords in the most specific parts of your post.
Before optimizing and incorporating keywords in your content it is necessary that you have to do keyword research by using keyword research tools. This kind of practice will help you to prepare a good list of popular keywords in terms of SEO. And once you have got your one or two keywords from your list, now it’s time to incorporate them in your content.
In the previous week several users asked questions that we have prepare a list of keywords but we don’t know where to use them? Similarly, they asked what are the best parts of the posts to keep these keywords for higher ranking in search engines.
So we recommend there are four main parts where you should include your desired keywords in your content. These are title tag, header & body, URL and Meta description. These four areas are very important in terms of SEO, where you should use your keywords that will help you to rank higher in search results. Now we are going to discuss these four important parts one-by-one in more details in the below paragraphs.
2.1. Title Tag
It is necessary that the title tag, headline, of your blog/website should be SEO friendly. The search engines and your site readers give a closer look at this point and determine how much your blog post and content is relevant. It is very important to add a keyword in your post’s title. And in SEO language Google calls it “Title Tag” in a search result.
To get higher ranking in search engine results, you have to include your keyword within the first sixty (60) characters of your title. To say somethings in more details, Google measures width by pixel, not by character count. Recently, Google has increased the pixel width for organic search results from approximately 500 – 600 pixels, which is nearly equal to around 60 characters.
But what will you do with long title tag? In this case, when your headline is lengthy, it’s really a good idea to put your keyword in the beginning. It is because it might get cut off in SERPs toward the end, and it will help in showing up relevancy to your blog post.
2.2. Also Use Keyword in Header and Body of your blog post
Google search engine also optimize your content on the basis of how you have used keywords in the header and body sections of your blog post. It is necessary to include your desired keyword in the natural way and rhythm throughout the body of your blog post and also in the header section. Your keywords should be framed in such a way that it should be easily readable.
Remember that using keyword again and again will make your content boring. Therefore, due to keyword stuffing there is risk that you may be penalized by Google. Before you start creating your new blog post, you will thinking about how to use your desired keywords into your new post. It is really a good idea, but remember that it should not be your only primary focus.
While creating your new content, your main focus should be what matters to your audience. You should focus on creating your content for your readers not for search engines. You should not focus on how many times you incorporate a keyword or keyword phrase in your new content. Similarly, your focus should be on providing help and answering question, through your content, that your audience might have asked. Keeping continue this kind of practice will help you to naturally optimize your content for important keywords.
2.3. URL Structure
To figure out what your blog post is about, most of the search engines also look at your site URL structure. It is, therefore, considered one of the best and first things it will crawl on a page. To get best SEO results, you have to include one or two keywords in your blog post URL.
SEO friendly URL structure will provide best opportunity to optimize your post for better ranking. By incorporating one or two keywords in your URl, your site will get better search ranking. And there are more chances that your content will be shown up in SERP.
We have taken a screen shot and shown it as an example below, that will show you how long-tail keyword is used in the URL structure, for which they are trying to rank for. The example is “what is the difference between keyword and keyphrase”.
2.4. Optimize Your Meta Description & Use All the Space Provided
Meta description is very important mean that show and provide meaningful information to search engines and your readers about the content of your blog post. It will be a good idea to use long-tail keyword or key phrase in this section so that first of all your readers and then Google & other search engines clearly understand your blog post content.
While incorporating keyword in the Meta description section you also have to keep notice about click-through-rates, as it is also an important factor that satisfies certain reader’s intent. With the help of click-through-rates more viewers will be engaged and your site will receive more views.
Meta description is that text that appears in search engine results pages. Probably you must have used search engines, like Google or Bing, and may have searched somethings. When you type your search query and press the enter button, several results will be displayed there. If you closely look at these results, it will look like the below images.
In fact, the Meta description help the readers to know what the link is about. With the help of Meta description, the searchers can easily understand and knows whether or not your content is what he/she is looking for. Similarly, Meta description also help them to decide whether to click on those content or not.
If the text in your Meta description is relevant to what the searchers were looking for then they will click on your link. Otherwise, they will move to other text that match their desired content for which they were looking for. To get higher ranking in search engines, your Meta description text should be compelling, relevant and must be readers-friendly. You also have to use the long-tail keyword in your text to get more organic results.
In the below example, we have typed for “Difference between keyword and keyphrase”.
If you closely look at the results, you will find that some of the words, in Meta description, are in bold format. Actually, these are the terms that are helping the readers to make the connection between the intent of their search terms and the search results. In this example, you will also see some related terms in bold format. This really indicate that Google understand that there is a semantic connection between the real keyword and the related keyword.
Remember, in these days, it is not guaranteed that Meta description will always be pulled into search engine result pages as it once was. In order to match with and meet with the intent of search readers, Google pulls this Meta description from other parts of your blog post that consist of the keywords searched. In this way, Google gives its users the best and finest context around and shows how the results matches with their desired and specific search queries.
To be ranked higher in search results, you should keep continue to optimize your Meta description section, as well as your site post. You have to create readers-friendly content that consist of natural keyword. Once you best optimize your Meta description and your post, it will be easy for search engines to understand to display the best content from your blog post’s content. Similarly, Google will also understand that your blog post is relevant with search queries and in this way it will be shown up in SERP.
3. Your blog must be mobile-friendly and have responsive design
With the passage of time, and in advancement in technology, especially in smart phones technologies, the ratio of people using search engines from their mobile phones has considerably increased than from computer. Remember that this ration will further increase while the usage on desktop or computers will decreases.
It is, therefore, for all search queries that is being done on smart phones, Google displays the mobile friendly results first. For getting higher in search engine results, your site must be mobile responsive, because Google largely favor mobile-friendly websites. Those sites which are mobile-responsive, allows blog pages to have just one URL instead of using two – one for mobile and the second one for computers.
This strategy will largely help your content SEO. And because whenever any inbound links that come back to your website/blog won’t be divided between two separate URLs. Due to this practice, Google will be able to more easily understand the content value of your post and then rank it accordingly. Similarly, you will also be able to centralize the SEO strength that you gain from these inbound links. If you want to get latest updates from continues search engine value changing, you have to subscribe to Google Official Blog. This will help to be updated immediately as new changes take place in the search engine values.
4. Use Alt Text for Images Optimization
While creating your blog posts you should include images in your content. Your blog post without images won’t work. And images without Alt text won’t work. It is, therefore, blog posts should not only consist of text – they should also consist of images in order to better explain and support your content.
But one important point should also be kept in mind that search engines don not simply for images. There should be appealing images in your content that should be optimized with alt text. For better SEO results, you have to make it sure that your images really benefit your blog content. And for this purpose you should use image alt text for your image optimization.
It is very important to use alt text for image optimization because search engines are not able to see images in the same way as human being can. It is, therefore, image’s alt text is used to tell the search engines to easily understand what an image is about in the specific content. Using of alt text will ultimately help your images which are used in text content and they will be ranked higher in search result pages.
There are several advantages of alt text and one of the best advantage of using image alt text also makes for better user experience (UX). In other words, alt text help to display inside the image container when an image can’t be displayed or found. Similarly, it also helps to improve the accessibility for those peoples who have poor vision and who are using screen readers.
Correct method of using alt text for images
Most peoples are not familiar with how to use alt text for images in a right way. Technically speaking, it is an attribute that can be added to an image tag in HTML format. When you want to use image alt text, an image’s name in your site may be changed from something like, “IMG16226” to something more descriptive and accurate such as “keyword research tools”.
While optimizing your images for SEO purpose one point should be kept in mind that image alt text should be accurate and descriptive. In simple words, your alt text should be able to provide the search engine with context to index the image if it is not in a website article related to a similar topic.
For better image optimization, you have to use your keywords in your alt text. But also keep in mind that it should not be keyword stuffing. Similarly, you have to restrict your alt text under 125 characters and also describe your image but try to be specific in your description while describing your images.
5. Avoid using too many similar topic tags
Avoiding too many related/similar tags is a good idea. You may know that categories are used to organize your site content in a meaningful way. And tags are used to further divide your blog content in identical topics. Therefore, tags can help you to better organize your blog content. However, if you overuse them, they may bring some negative effects on your content.
Most of the search engines discourages have duplicate content. If you have used too many similar tags for your content, search engines may penalize you for using duplicate content in your blog. Creating well-crafted blog post and categorized it by using two or three topic tags, not just means that you have created a single or double tags, it also means that you have created another new site page where the content form those tags will also appear.
If you create a blog post and use too many identical tags for that same content, the search engine will simply understand that you are trying to show the content multiple times, throughout your site. This type of content will appears to search engines as duplicate content, instead of separate content.
Look at your current blog post, and if you think that there are too many identical topic tags in your current blog posts, you have to correct them by cleaning them up. An ideal method is to choose about 15 – 30 topic tags that you think are useful for your blog. Remember that these tags should not be similar to one another. Next time only tag your posts with those keywords. This is one of the best way to avoid duplicate content.
6. Use SEO friendly URL structure that are helpful for your readers
To get higher ranking in search engine result pages, the URL structure of your web pages need to be SEO friendly. SEO friendly URL structure means that it should be easy for your readers to easily understand the structure of your blog pages. As you know that first impression is the last impression, and when it comes to your website, your URLs are the first and fare most thing that Google and your audience will see.
Well optimized URLs structures are very important for both your user experience and search engines optimization as well. It is, therefore, URLs are considered the building blocks of an effective site hierarchy. Your site URL passing equity through your domain and then directing users to their desired destinations. Remember that search engines consider several factors into their decision making process and URLs are high on their variable list.
For SEO friendly URL structure, it is necessary that it should be accurate, meaningful, enticing and well-structured. URLs also help to describe a web page to your potential readers and search engines as well. Most of the search engines, including Google, favor those web pages URLs that make it easier for site visitors and search engines to easily understand the content on the specific web page.
7. Add proper internal links in your every new blog post
For every website, Internal linking are very important for SEO purpose. For ranking higher in search engines, your content need links. It will be more easy for Google and other search engines to finds your posts and pages in the best possible way when they are linked to from somewhere on the web.
With the help of internal linking you can connect your content with each other and give Google an idea about your website structure. Internal links are very important for a blog and website, because Google uses links in order to find out what content on your site is related with others content. In the same way, search engines also find the value of that content form links.
Internal links are help to show search engines that the content is valid and also relevant to the other content on the same site. Now if you have already written about a topic that is also mentioned in your new blog post in another blog post, so it is really a good idea to link to that page. This kind of practice should be done for internal linking with other posts and pages on your site.
Internal linking also helps to establish a hierarchy on your website. It also allows you to give the most important posts and pages more link value then other, less valuable, pages and posts. Most of the SEO expert agrees that using the right internal linking strategy can really boost your site SEO. Remember that irrelevant internal linking will hurt your audience. Therefore, it is very important link those pages and posts with other post and pages that you think helpful for your readers.
This practice will keep your visitors on your blog/website, but it will also surfaces your other most relevant and influential posts and pages to search engines.
8. Google Search console and SEO
Google Search Console is another best free SEO tool. It is considered one of the best and most powerful free SEO tools. However, most of the peoples are not aware of its proper usage. They use it for checking their site metrics such as clicks and impressions. In fact, it is a collection of tools that helps the website and blog owners, SEO professionals, web marketers to easily monitor their site performance in the Google search index.
Google Search Console consist of an important feature known as google search analytics report. With the help of this report, you can analyze clicks from Google Search. It is one of the most trusted and useful way to determine which keywords people are using to find your blog content. If you are interested to read and learn more about how to use Google Search Console, you need to read the Google’s official support page.
With the help of Google Search Console, you can find more information about search traffic, search appearance, crawl data, technical status updates, and more helpful and educational resources. Once you have successfully created account on Google Search Console, you will be able to find out several useful things like how many people have visited your website, how they are finding your site content. Similarly, you can also find how many peoples are visiting your site on computers or mobile devices.
This free SEO tool will also help you to provide information about which pages on your site are the most popular. The Google Search Console will not only help you to provide helpful data but will also help you to find and fix website errors, submit a sitemap and create and check a robots.txt file.
One important point should be noted that there are large number of marketers who are struggling for optimizing their content to rank higher in search results. But the real truth is that you site/blog will rank immediately. It will definitely take time to build up search authority. With the passage of time when regularly update your blog and publish posts frequently and consistently optimize them for search while working for intent-based reader experience, you will must be rewarded in the form of long-term organic traffic.
9. Always try to create evergreen content
Evergreen content is another important factor for creating organic traffic and boosting your site SEO. When you want to create and write your new blog post, make it sure that it should be evergreen content. From evergreen content we simply means that the content should be about those topics that has value every time for its readers. Similarly, an evergreen content should remain most relevant for a long period of time, with minor updates and changes.
An evergreen content is playing an important role because it will benefit you to rank with the passage of time, and not just in the near future. Once you have published an evergreen content, a steady amount of traffic will start coming to your site over a long period of time. As the time passes, this kind of posts will contribute to generate more fruitful results in the form of traffic and it will continually grow over time.
A few points should be noted while creating evergreen content for your blog. Let suppose, you are writing about how-to-guide, answering to FAQ, working on creating tutorial or writing long-form articles all of your blog content should be evergreen. As a result of traffic it will generate on continues basis, it will largely help you to generate leads over time.
10. Use topic clusters for SEO
Topic cluster is a fairly new concept and idea to gain more search volume for high quality focused keywords and key phrases with smaller search volumes. It is a practice that is currently using by several bloggers and SEOs to create individual blog posts that rank higher for specific high ranking keywords and key phrases.
From the last few years, topic clusters have been a most popular trend in the field of blogging and SEO. Some SEOs are taking it serious while others have nailed it. If the topic cluster model is implemented properly, it can act as a catalyst that can improve your search engine ranking to the top. Topic clusters is full of potential that can set you on a slow but consistent path to improve your search rankings and get more organic traffic.
Topic clusters are making things difficult and un-organized for blog audience to find the exact information what they need. As a result of topic clusters, your site URLs will be competing against one another in search engines ranking when you create multiple blog articles about similar topics.
In order to get higher ranking in search engine result pages and best answer the new types of questions that searchers are submitting, Topic cluster model is the best solution.
How topic clusters works?
This model works when you choose the broad topics for which you want to rank for in search engines. After that, you have to write content on the basis of specific keywords that are related to that topic that all link to each other’s, in order to establish broader search engine authority. In this model, specific topics are surrounded by blog posts that are related to other greater topics, and the topic is connected to other URLs in the cluster with the help of hyperlinks.
The model consist of three main components – pillar content, cluster content and hyperlinks. Basically, topic clusters are a multitude of content pieces that live on your website and all of them are linked to a common, subject called pillar content. This model works as a single unit, and all your topic clusters works to provide a comprehensive insight on the pillar content.
The cluster model uses a more deliberate site architecture in order to organize and link URLs with each other to help more pages on your site rank in Google. This will help searchers to find information more easily on your site. Ideally, the better rankings you can grab for clusters, the more credibility you build up in Google for the pillar content.
11. Update your content and exclude outdated and unnecessary content
Updating your site content and excluding outdated and unnecessary content from your content is playing a vital role in SEO. In order to improve you site SEO, you should create new blog content. But it is also necessary that you also have to focus more on allocating your time and energies on existing site content.
There are many advantages of updating existing blog content. As you know that creating completely new piece of content usually take more time to be ranked on search engine result pages. Similarly, new content also take more time to gain authority as compared to already existing content. On the other hand, you can update your existing content immediately and reap the reward in the form of more organic traffic.
Once you updated your site content, it will be easy to rank faster on the SERP. In the same way, it will largely contribute to leads you higher against your competitors in the form of improved number of visitors. Updating your existing content will need fewer resources and takes a lot less time rather than creating a completely new brand articles. Updating and repurposing your existing most successful content will definitely extend it lifespan. In this way, you will be able to achieve the best results for a long period of time.
Updating and repurposing your existing content, as well as removing your outdated content will help you to drive more organic traffic growth. Updating your existing content and removing outdated content is very helpful if you have a few member in your team or are doing all of it by yourself. As it is very hard to compete with the popular blogs, which are your competitor, out there. If that is the position you are in, then re-optimizing your existing site content is very important.
While creating your content, you have to make it sure that your content is evergreen. But with the passage of time, some of its parts may become outdated, like statistics, product information or those information that are changing with the passage of time.
Also read about What is Organic Search Engine Optimization (Organic SEO)?