To get and divert more traffic towards yours site you have to use more keyphrase in the subheading of your blog/website article. This is very important and necessary, as when you are using Yoast SEO Plugin so in the SEO analysis, it give you some indications and tell you to put some part of your keyphrase in the headings of your blog post. In this article we will explain and explore all about why is this important? Should you always have to keep your keyphrase in every subheading? If not, how will you decide when to use the keyphrase and when not to? You’ll find answers to all these questions in this article.
Why subheadings are important
Some peoples, most of them are beginners, believe that subheading are too much necessary and important. It is, therefore, they ignore it and creates their content without subheadings. But, in fact, subheadings play a very important role in the text structure of your post. When subheadings are used in any article, it make easy for readers to quickly understand about what this paragraph or group of paragraphs is about. Most of SEO experts uses subheadings in their articles, because they believe, it improves the readability of their text content.
Similarly several SEO experts consider that subheading directly influence search engine optimization (SEO). However, frankly speaking, out SEO expert team members are not sure they really do and influence SEO. If you are interested and eager to get some more ideas and knowledge about the importance of subheadings and the usage of keyphrase in subheading you can check out our dedicated article on distribution of subheading. In the current blog post we’ll focus on the relationship between keyphrase and subheadings.
Note: Also read about difference between keyword and keyphrase | SEO Beginner Guide
Focus Keyphrases, Subheadings & SEO
As we have already mentioned above that we are not clear whether the usage of keyphrase in subheading really influences SEO directly or not. There are some SEO experts who say that the usage of focus keyphrase subheading, like the subheadings in general, does help site ranking. But our SEO expert team members are not sure and don’t know about this matter.
In most cases the subheadings are direct and mostly concise. Similarly these subheadings consist of important information and some powerful words. And there are more chances that the keywords that you use in the subheading will be caught by the search engines and your article may rank higher in search results.
It is clear that subheadings are the most prominent part of any article. We would, therefore, like to focus on the indirect effect of using keyphrases in subheading for SEO purposes. When you use keypharese in subheading, you improve the SEO of your blog post. The subheading stand out more prominent and clear as compared to your article’s body text. When you add your focus keyphrase to your subheadings, it means that you stress and show the importance of your keyphrase. In addition, if you want and trying to rank your blog post for a keyphrase, you’ll have to write about it.
In case, if none of your paragraph address the main topic of your post, it simply means that you might have a hard time ranking for your blog/website article. To get higher search engine ranking, you’ll have to mention the main topic of your post in one or more subheading. In this way, your site readers will easily understand what the paragraph has to do with the article. It will also be easy for Google to analyze and crawl your post for optimization. But one important point you have to keep in your mind that just like keyphrases in general, it is also necessary and important not to overdo it. You just have to follow the simple rule that add your keyphrase where, you think it is necessary and, it makes sense, and leave it out where it doesn’t.
Use your keyphrase in a subheading of your article
In this section of our article we’ll discuss more about whether you add your keyphrase to a subheading depends upon the paragraph(s) it is connected to. To attract readers and provide them some valuable information, it’s necessary that each and every paragraph in your text should tell your site readers something about the topic at hand. Similarly, subheadings also help and make your site content scan able, giving reader’s eyes somewhere to pause. Subheadings also play an important role for your visitors to decide whether your content is relevant to their needs or not.
More ever, you can say that your subheadings are nothing more than a short outline of what you are going to mention in one or more paragraphs, to your readers. We, therefore, recommend you to always add your keyphrase to one or more subheadings. However, if you are still facing any ambiguity and hurdles for achieving this task, simply ask yourself a few questions related to yours article structure. Does my text discuss the topic described in the keyphrase? If not, should I pick another keyphrase?
Question # 1: Is my provided subheadings exactly and accurately describe what I am going to discuss under them?
Question # 2: What paragraphs are most closely related to the topic & the keyphrase?
Question # 3: What are the questions do these paragraphs answer related to the topic and the keyphrase?
In most of the occasions, the answers of the above mentions questions will really help you to add the keyphrase in to one or more of your subheadings. Reconsider and think twice about these questions if you are still unclear. In this way your problem will be solved. However, if still that doesn’t solve your problems, try to get some knowledge and ideas about copywriting and also text structure. Once you studied about these topic, you will be get clear about how a good article or post is structured. Try to add your keyphrase to at least one subheadings in your post. Also make it sure that your keyphrase should be central to the topic.
Some best practices for using keywords in subheadings:
Whenever you are using subheading for SEO purpose, its best to use, long-tail (more specific) and short-tail (more general) keywords. For example the term “sports shoes” is a short-tail and more general word. On the other hand the term “Nike Sports Shoes” is a long-tail and more specific and concise word. Even though you have placed the heading for your post, it is best to simplify the content of your article. Subheading also make it easier for your post readers to read your site content easily.
Subheading are the very important part of on-page SEO. Most of the popular search engines, including Google, like to headers for the very same reason as the other peoples do. With SEO point of view, the search engines bot crawl a blog or website by going from one heading to the next. With the help of crawling a blog or website, the search engines can grasp the gist of information. And in this way the search engines knows that which online searches to rank higher your site pages or post in.
It important to keep in mind that when you are going to create a subheading, you have to think twice about the keywords that you want your page to rank for. It is necessary that your subheading should provide a general overview of the content on your site page or post. Your content should be relevant and to the point to the searches that you like to rank for in Google and other search engines like Bing etc.
The subheading of your post provide very good information by itself to its readers. When using the subheading make it sure to abstain from using those terms that your readers most probably won’t understand. When using subheading, also make it sure that it should neither be too long nor too much complex and complicated. It is because that your readers are most likely to continue reading your blog post/article to the very end.