In this article, we are going to discuss the most basics of blogging. We will try to through light on what is a blog, who is blogger and then what is blogging.
What is a blog?
Most peoples, who are new in this field, didn’t know about what is a blog. In fact, blog is the abbreviated version or shortened form of its original word “weblog”, which is mainly used for the description of website that consists of continues information. You can also say that a blog is a diary that consist of comments and providing links to other blogs and websites.
The information on in a blog is presented in a list of entries in revers chronological order. Blogs can be personal, organizational, political and any other types. The blog owner can choose to select one narrow niche subject or can also select a whole range of subjects.
In most cases, as we have studied since 2009, several blogs concentrate on a single particular topic, such as search engine optimization, blogging, business, sports, religious, mobile technology, political or any other blog niche. Some other blogs are providing daily activities of the author and it is more personal. On these personal blogs the author also share their personal thoughts about different topic or a particular topic. Such types of blogs are also known as portfolio.
What is a Blogger or Who is a Blogger?
Now the question may arise in the mind of some peoples that what is a blogger or who is a blogger. In a lay man terms, we can say that a blogger is person who own, maintain and run a blog. Running and maintaining a blog simply means publishing posts or new articles, providing information and sharing latest news with its readers.
While maintaining and running a blog, the blogger can also share their personal thoughts, opinions and any other kind of information. Such entries are known as blog posts.
History of Blogging
At the beginning, with the help of these weblogs, the internet users were able to log their daily activities in a diary-form entries. Blog evolved from online dairies and journals in the mid of 1990. It is to be remembered that at that time internet users were already running personal web pages. These webpages were using for the main purpose of publishing their daily life activities, their thoughts and other types of social commentary.
The history of blog is very interesting because several changes occurred with the passage of time in its wording. At the late of 1990, the term web log was used. After that it became “weblog” and after that it further changed to “we blog”. With the passage of time it finally became only “blog”.
As the trend of blogging become more popular, many tools started to appear in the market. With the help of these tools, it become very easier for its users to create their online journals, blogs and portfolios. With the help of these available tools, blogging become more famous and more peoples came into this profession. These tools was so easy and simple that non-technical users were also able to use it very easily.
It was 1999, when the most popular and free blogging website Blogger.com was launched for the first time in the history. In February, 2003, it was acquired by Google. After passing of three months, the world most popular blogging platform “WordPress” launched its first version in May, 2003. And now, WordPress became the most popular blogging platform, which acquired 30% share of all the websites on the internet.
Common Things in All Blogs
Although, the topic or niche of blogs are different from each other’s, but most blogs tends to have a few things that are more common in almost every blog.
Main Content Area:
The first one is the main content area or body. This main content area or body consist of content in chronological order, showing the most new content on the top. In this area, the blog content are organized into different blog categories. This section also consist of archives of older blog content that is already presented or published.
This is another most common thing in all most every blog. In this section or comments box, peoples are presenting and expressing their own thoughts about the blog, any particular blog post. The commenter may be in line with the blog owner or against him/her/them. A blog is considered well-known if more peoples are interacting via comments with blog author or each other’s.
Posting comments is, therefore, one of the most important and exciting feature of any blog. Most blog owners, therefore, allows its users to leave comments on their blogs or any specific blog post. There are also some other attractive and well-designed ways and methods for authors of other blogs for leaving comments even without visiting other blogs. These are called “Pingbacks” or “Trackbacks”.
Whenever someone cite a blog post from another blog or website in their own article, so with the help of these “Pingbacks” or “Trackbacks” they will be informed. With the help of blogs and its comments features, it is very easy for the site blog owners and its visitors to maintain conversions and any type of interactions with each other’s without any hurdles.
A blog role most commonly consist of a list of links to others blog or websites.
The blog also consist of one or more fees such as RSS, Atom or RDF files.
Blog content mainly consist of entries or articles also known as blog posts. Usually the author or blog owner writes these articles or blog posts. Small blogs has one author, and that is its owner, while large websites or blogs has multiple authors. The main reason is that it is very difficult for one person to write too many blog posts.
Usually, the blog author develop and composes these blog posts or articles in a web-based interface. This blogging interface is a built-in feature of the blogging system itself. In addition to general blogging system, some blogging system also providing support for using stand-alone weblog client software. With the help of this system, the blog authors become enables to write their blog post offline and upload them later on.
Blog content is the backbone of any blog or website. Without content, there is nothing in a blog or website. For example, a blog that is providing information about blogging tips, SEO tips or making money online etc. so there should be sufficient data or content in its blog for its readers.
In the same way, if you are running a retail site, so it should must be featured with a catalog of its products. Similarly, an educational website or blog should consist of providing information about its admissions, faculty, campuses, and curriculum and scholarship program, if offering.
Most of the blogs are showing or displaying the most latest entries/blog posts. Let suppose, you are running a personal blog, you must have some observations or any kind of reviews. If you are updating your blog less frequently, or has no good content, then there are very little reasons for your readers to visit your blog more than once.
Basic Requirements for a Blog
There are some basic blog requirements that must be fulfilled and without which you can do blogging. Some requirements are related to the blog owner and other are closely related to the blogging system. Those blog requirements which are related to blog owners are time, knowledge about a particular niche/topic, desktop/laptop, internet connection and small space for working.
Others things or blog requirements are very closely related to the blogging system itself. These are setting up the blog, adding content to your blog, promoting and marketing blog content and the last one is, off course very important, connecting your blog to some income streams. Now we are going to discuss these four basic requirements for a blog in more details in the below paragraphs.
Setting up the Blog
Setting up the blog is one of the most important requirement. On the internet, there are several options available where you can set up your blog. In these options, some are free and for others you need to pay some money. The free options includes the WordPress.com, Blogger.com and several others like these.
However, if you want to keep tight control over your blog and also want to create a professional image among the online blogging community, then you have to consider investing in a domain name and a hosting service providing company. Once you have purchased your desired domain name and chosen your hosting provider, the next step is to install content management system on your host.
There are several content management systems, also called CMS, available on the internet. However, WordPress is one of the most popular and easiest content management system among them. The content management system is very useful for those who are not familiar with the coding and don’t want to create their blog or website from the scratch. You can also chose the coding method if you have good skill and knowledge about that.
Creating and Adding Content
Now you have created your blog from the scratch with the help of codes or installed the content management system on your hosting. Your blog is now up and smoothly running. After that, the next step is creating and adding content to your website or blog. To get more success in your blogging profession, you have to keep it more active by adding new and unique content in order to grow your business.
For this purpose, you need to prepare a schedule for creating and then posting your blog articles. You can also develop a content calendar, and in this way you will be able to know what you are going to write and post. This technique will help you a lot in creating unique and high-quality content for your blog.
Promoting & Marketing Blog Content
Now you have created and developed good quality content and published on your blog. The next step is, very important and necessary, to promote and market your blog content. if you think at other business ideas around you, you will find that all of them are doing marketing for their services and products. So your success is also closely connected, like other business ideas, with marketing your content. You can get success if you present your message in from of your target market segment.
Before moving to this step, you need to properly identify your target market. There are many sources or methods through which you can promote and market your content. The most popular are social media, email marketing, apps, YouTube videos, reaching out to other bloggers and podcasters and other such kind of media outlets for promotion.
To get more ranking on search engines and attract more viewers you have to repurpose your site content to promote your content across different platforms. For this purpose you can also use Twitter, Instagram and Linkedin. You can also create videos about your blog post and upload and share it on your YouTube channel. Once you have uploaded your video on YouTube, you have to provide your post link in the description section there.
Connecting your Blog with Income Sources
Now let suppose you have created your blog, after that you created and developed high-quality blog content and then you also have promoted and marketed your site content. Now it is the time, and off course the very important step, is to connect your blog to various income sources. These sources may include putting ads of other companies on your blog and promoting their services or products through your blog. This method is also known as affiliate marketing. Another good income source is that you can also advertise and feed ads networks, like Google AdSense, on your blog or website.
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Also read about How to Create Free Blog on Blogspot
You may also be interested to read about How To Create New Blog Post in Blogger/BlogSpot