Now in this section we try to discus and explain what on-page SEO is? When a newbie create their blog/website they choose to start with more focusing on on-page SEO, and in fact it really make a sense. It is because it is very simple and easy to handle what is in their control. The things which are in their control are several but creating more attractive and unique web pages to Google and other search engines are very important.
It is very necessary to kept in mind that there are several aspects of on-page SEO that mostly invisible to their site/blog visitors, because they completely happening at the code level. Code level means the back-end of their blog. It is because that on-page SEO doesn’t mean that it should must be on the page in a literal sense.
On-page SEO consist of several components, they are discussed and explained in the below paragraphs.
Content is king and will always be. Content is playing very important role in search raking. It is to be remembered that keywords by themselves have been largely depreciated in latest Google revisions. For search engine raking, well-crafted content is itself, very important and a major part of SEO. But note that keyword-stuffing be avoided.
Whether we are talking about text blogs, videos sites, infographic blog/sites or any other type of content, on-page SEO or content is always going to be at the top, among other components. This is really true that since Google’s Hummingbird update and their increasing hold of “smart” experimental systems which try to match user search queries with those content which directly addresses those queries.
While creating your content keep in mind that is should must be useful for user needs. When someone search for somethings too specific on search engines, to find your page, they should be able to find what they were looking for. Your content needs to be easily readable and must have useful value to the end users.
Title tags are also very important and necessary for search engine ranking. It is still one of the main and important ways by which online search spiders index web pages and also categorize them. While publishing your content, it is necessary to use targeted keywords in the title tag of each page of your blog.
You want to go into writing effective title tags, there are several best practices are used. While crafting your content, it should be kept in mind that your title tags directly relate to your content. Furthermore, your content needs to be human-readable, because it is often shown in search engine listing. During deploying your targeted keywords you have to use proper proportion. We means it should be in a sensible manner, neither to low nor too high. In simple words you have to avoid keyword stuffing.
Heading also play an important role in SEO ranking. During creating your content it is a very good idea to use at least one H1-tagged header. This will really reflect and further strengthen the overall message of your content. In fact, headers tags like H1, H2 and H3 are used by search spiders in order to rank the importance of every section of text with a content or document.
If you look at different page content on the internet, it be clear to you that headings are usually the largest words that are used on the page. It is, for that reason, most search engines give them more importance and weight than other content/documents. It will also be too much helpful and be a good idea to use your target keywords into the heading of each web page. But again we advise to avoid keyword stuffing and make sure you accurately reflect your desired site content.
You can increase your site ranking by accurately using keywords in your site URL structure. In this way you will be able to make your site URL structure more SEO friendly. Remember that Google only favors those URLs which are easily human-readable. But also remember that you should not change your old URLs unless you properly plan to redirect your old URLs to your new ones. If you don’t have any idea about how to do so, you have to consult with a professional before taking any such kind of steps.
While planning your URL structure, you have to avoid those content or server directories structures that have lots of numbers and jumped letters. Similarly, you have to give your web pages file names which reflect the content, and instead of separating words by using underscores, you have to use dashes. This will be clear with an example as, https://www.webandblogsolutions.com/content/on-page-seo . On the other hand, if you use underscores, it will look like this, https://www.webandblogsolutions.com/content/on_page_seo . Now if you deeply look at these two URL structure you will easily find that the first one is more easily readable because the words are separated with the help of dashes. While in the second URL structure, one cannot find that either the words are separated with underscores or spaces are given among words.
We therefore says that using underscores in your site URL will not only confuses the search engines, but your content readers will also get confused. Now it will be clear to you that separating words by using dashes is a good idea instead of using underscores.
Using of ALT Tag for images & Videos:
Another important component of on-page SEO is Alt-text markup. Using of ALT tag is very necessary for increased search ranking. To be ranked higher in search results, you have to use images in your content. And when you use images in your content, it is very crucial that these images should be properly optimized. For proper image optimization, it is needed that you have to focus on image size, proper image names and use of ALT tag.
Using of ALT tag is important because Google’s robots are very good at reading “on-page text”. On the other hand, when you use purely graphical content then these Google’s robots are less capable of understanding such content. Remember to keep in mind that it is very important to use a proper and good ALT-Text markup tags on each and every graphical content. Also provide the name of the graphic used and proper and accurate description.
Now it is clear that this is one of the best and main ways for Google to easily identify your graphical content, properly index them, and also knows when to display them in Google’s images or Video searches.
Internal Links Optimization:
Among other important elements or components about On-page SEO, Internal Links building is also very crucial for search engine ranking. Internal lining building and optimization is the process of linking your content to your own materials that already exist or you have published. In other words, we can say that “internal links point to other parts of the same site”. If you doing this practice, then it is a very good idea, but if you have never did such kind of practice on your blog, we suggest you that you should do.
Internal links building and optimization also helps to provide navigation and also help visitors to find what they need. With the help of internal links building, Google’s Spiders will easily brows all of the pages on your blog or website. Internal links building also play a key role for establishing your site architecture. When you do more internal linking, it will automatically increase your domain authority. In addition to other benefits one of the main advantage of internal links building is that it will help your site users to easily navigate your blog or website. As a result, it will also help to improve your user’s time on-page.
External Links Optimization:
If you are newbie, you may have not considered about outbound links that why it’s so important and why to have quality of external, also known as out bound links, from your domain. In fact, external links optimization also play pivotal role in On-page SEO. External links are those hyperlinks that points to other domain or websites than the website or domain on which the link exist on. This can be explained with a simple example, lf another site links to you, in blogging terminology, and it is considered an external link to your website or domain. In the same way, if you link out to another domain, this is also known as external link to other sites or domains.
With the help of external links, you are adding additional value and resources to your visitors. To increase your On-page SEO, you have to work on external links building and optimization. Just like internal links, the external links also play an important role in your content SEO. Some recent research shows that external links are the most important factor for attaining high traffic. To determine the popularity of a given web page, in fact, external link optimization is the one of the best ways for most search engines. Search engine determine the popularity of sites on the basis of usefulness of external links.
While building your external links, keep in mind that the external links you are going to use, it should not be broken links. During creating your content and then linking out your content to other related domain helps the search engines to easily understand your site niche. Outbound links also helps to largely increase the quality and trust of your website, which in turn plays an important role in your website’s SEO. When you put relevant external links in your content, it will give search engines a clear idea about your blog.
With the help of external links, you can also build good relationship with their blog owners that have the same niche. Similarly, it also gives you an opportunity to be in touch with them.
User Friendly Navigation:
Another important component of On-page SEO is user friendly navigation. It is very necessary that your navigation should be user friendly. When your site visitors visit your blog or website, so there should be no any type of confusion for them. While developing your site navigation, it should be kept in mind that you have to make it easy for users to go from general to detailed information, and from detailed to general information.
But what is site navigation? In simple words, site navigation is when you visit a website or blog for the first time, your example here is like pirate on a treasure island, you lost and need some useful directions. And a website’s main navigation menu is playing the role of a compass to find what you are looking for. But if your compass is in poor condition or even broken – or your site main navigation menu is poorly designed – the result will be that you will not take any interest in this website or blog and you will search and quest elsewhere.
You can also say that a website or blog’s navigation are the internal link architecture with your website that connect your pages to each other’s. The main purpose of your website navigation is to help its users easily find stuff on your blog or website. With the help of your site navigation, it is very easy for search engines to discover and then index your new pages. Such kind of links will help search engines to understand the content and the context of your destination page.
Your site navigation should be as simple as possible, but it should not be so simple as to be look vague. Also remember to highlight your website search bar. It will also help your users to find their desired content in your blog or website. And if your users easily and quickly find the information that are to-the-point and relevant to their needs, they will be happy and more likely to retune to your site for future content, service or products. For increasing your blog search engine optimization, you have to use keywords in your navigation as long as the content is clear and concise.
Another good idea for website search engine optimization is you have to use conventional language for navigation labels, in your blog. For SEO, you have to avoid using buttons for links. But instead of buttons, you have to use text. Also use breadcrumbs in your site navigation.
When the site developers and designers, rightly develop website navigation, it is a great source for your site users and SEO performance. Those websites that have good navigation, it makes it easy for your visitors to find what they are looking and searching for and for search engines to crawl. As a result, your site or blog will receive more search visibility.
If you want that your site pages be crawled, indexed, returned and shown in most popular search engines results, including Google, you have to provide rich, to-the-point and relevant content for your users, on a well-structured website. Well-organized and well-structured blog or website are the best sources to increase your site user’s engagement.
Page loading Speed:
Page loading speed in another important component of On-page SEO. If your page loading time is less, there are higher chances that your site be ranked higher in search engine results also known as SERP. But if your site page loading speed is high, your site will be ranked lower as compared to other sites that have higher loading speed. In simple words, we can say that if your site take more time in loading your site pages, it will be downgraded and will be ranked lower because of it, as compared to those sites which take less time in loading site pages.
It is, therefore, Google is putting more stress and emphasis on User Experience (UX) in SEO. Google want that every site should be user’s friendly. Search engines, including Google, also focusing on idea of how easy-to-use a web page is, and how much it is user friendly.
Page speed also makes sense from practical point of view. The main reason and logic behind why Google gives so much importance to page speed is that online web surfers don’t have any patience for those sites which are taking long loading time. And remember until you did not increase your site’s speed, your search ranking will be lower, so we advise to do whatever you can to make your site page load quickly than other sites.
You check your website’s or blog’s page speed from the Page Speed Insights by Google Developers.
Google developer’s page speed insights is the most authentic source for checking any website page’s loading speed or time.
Mobile Friendly Pages:
It is also necessary that your web pages should be mobile friendly. Mobile SEO stands for “Mobile Search Engine Optimization” and it can be defined as “the practice of optimizing your blog or website for internet users on smartphones & tablets”.
Or, “the practice of optimizing your site content to achieve a better ranking for your web pages in search engine result pages (SERP)”.
With the help of “Mobile SEO” one can make their site resources accessible to search engines spiders. It is very important to adopt and use mobile SEO strategy for your business.
If you don’t using such kind of strategy, then probably you’re missing ignoring most of your potential, and this is one of the big mistake. With the passage of time the use of smartphones is increasing day by day. It is, therefore, necessary to use the Mobile SEO strategy. Unless you are not bringing your Mobile SEO practices in line, your site could be virtually invisible to search engines.
Mobile SEO really helps to improve your site organic traffic, and such type of organic traffic coming to your blog or website from search results. Remember that Google is not only the one search engine, but there are several popular search engines, when it comes to Mobile SEO. But also remember that Google is the most prominent and important one and it accounts for almost 95% of the mobile search market.
Before you start to work on making your blog or website to make it Mobile SEO friendly, you have to check where you stands. The next step is that you will think how do you make your blog or website mobile friendly? Fortunately, there are several tools available that can help you to do this. We suggest that Google is the best source where you can analyze your blog or website. For such kind of analysis, you have to do Mobile-Friendly Test to check your site that either it is SEO friendly or not. To complete this test, you have to simply type your desired URL into the search box and then click on Run Test. Once you do the same as we suggested, you will soon get your report that will show you whether your desired web page is Mobile-Friendly or not.
You may also like to read about What is Organic Search Engine Optimization (Organic SEO)?